Ask The Expert…
Question: I already have a dental website, but it gets hardly any traffic. Can you help make my existing website get Top 10 rankings on Google and the other search engines?
Answer: Unfortunately, no.
An analogy of this would be trying to drop a F1 racing engine into an old pick-up truck, and then hoping to win a Formula One race with it. Just like race cars need to be specifically designed for racing, from the ground up… in the same way, a website must be designed specifically for the search engines if you want it to rank well.
As discussed in this post Search Engine Ranking Factors, a website’s domain and linking structure account for ~20% of the ranking factors, and the on-page factors account for ~40%. Combined, they account for ~60%… and it’s both easier and less expensive to build a website from the ground up, rather than trying to struggle with redesigning the link structure and on-page factors.
You’ll need to decide whether there’s any value in keeping your existing website (and keep on getting no traffic)… or whether you need to invest in a proven website, that’s 100% guaranteed to get Top 10 search engine rankings and generate dental clients for you.
If you have any questions about dental marketing or dental websites, simply ask them in the comments section below. While I may not be able to answer private questions, I’ll try to add the responses here, or in a new blog posting. To be sure you don’t miss any of those, simply subscribe your email address in the form at the top-left of this page.
