I just checked the rankings of some of my websites…

Several of my dentistry websites (which are still only about 2 months old) already have several Top 10 rankings on my primary keywords. Unfortunately, for competitive reasons, I’m not prepared to divulge all the details of those.

However, here are a few updated Google rankings for another website:

#1,#2 of about 2,500,000
#1,#2 of about 2,450,000
#1,#2 of about 2,340,000
#1,#2 of about 2,340,000
#1,#2 of about 2,280,000
#1,#2 of about 2,150,000
#1 of about 2,150,000
#1,#2 of about 2,120,000
#1 of about 2,090,000
#1,#2 of about 2,060,000
#1,#2 of about 2,040,000
#1,#2 of about 1,650,000
#1,#2 of about 1,030,000
#1 of about 872,000
#1,#2 of about 368,000
#1,#2 of about 345,000
#2,#3 of about 2,230,000
#2,#3 of about 879,000
#3,#4 of about 2,420,000
#3,#4 of about 2,380,000
#3 of about 2,370,000
#3 of about 2,360,000
#3,#4 of about 1,240,000
#4,#5 of about 446,000
#5,#6 of about 2,060,000
#5 of about 1,810,000
#5 of about 154,000
#6,#7 of about 2,390,000
#6 of about 306,000
#8,#9 of about 2,280,000
#8,#9 of about 2,110,000
#8 of about 1,200,000
#9,#10 of about 2,900,000
#9 of about 2,390,000

There are still dozens more rankings that are on page 2. I started working on this website in October or November 2007.

- Tom N.

In a previous post, I talked a bit about so-called Internet “experts” who try to get you to believe that they’ll be able to generate Top 10 rankings in the search engines for you.

The question is… how can you know that what they’re claiming about SEO is in fact true? Is it because they happen to show you “proof” of a site that ranks in the Top 10 of the major search engines? How can you know how many sites they’ve created, which DON’T rank in the Top 10?

The fact is, what many of these SEO “experts” won’t openly admit, is that fewer than 10% of the websites and webpages they create actually rank in the Top 10 of the search engines. They simply “throw” enough websites “against the wall” and hope that a few of them will actually “stick”.

In stark contrast, since I’ve started using the SEO strategies I reveal here, nearly 100% of the websites I’ve created for the search engines rank in the Top 10. (That does NOT mean that all websites I create have Top 10 rankings… many of my websites aren’t designed for the search engines, but have other purposes, such as sales, customer support, etc.)

What would you prefer? Strategies that have a 30% (or less) success rate, or a near 100% success rate? Do you have the time to gamble whether your website will indeed rank in the Top 10?

The way I’ve achieved that 100% success rate is by applying to my websites the data-sets from the Statistical Analysis of over 305,000 search engine results. From that massive analysis, you can obtain a very high degree of accuracy of which factors affect the Top 10 SE rankings.

Based on that comprehensive and scientific data, there are three primary factors to Search Engine Optimization (SEO) which have been proven scientifically to have the greatest impact on a website’s search engine rankings:
I. Your Domain and URLs (~20%)

Obviously, you need to get a website domain BEFORE you even publish your website. Get this wrong, and you handicap yourself (by up to 20%) right from the start.

Here’s a summary of a few Statistical Analysis factors, as they relate to your domain and URL:

• dashes (-) in the domain is a MAJOR negative ranking factor;
• .com domain extensions are a positive factor for Google (but negative for MSN);
• long URLs (longer than 25 characters) are negative;
• including your keyword in the domain is highly positive (ie. www.keywordtips.com);
• having “htm” or “html” webpages is a negative factor;
• etc.

In short, if you create a webpage that maximizes as many of the positive URL Ranking Factors as possible, and eliminates the negative ones, you’ll significantly boost your chances to rank in the Top 10.
II. On-Page Optimization (~40%)

People use the Internet to find information. The search engines ALSO want information — information that they calculate will be relevant to those who are searching for it. (In SEO terminology, this information is usually called “content”.)

Here are some of the on-page ranking factors:

• having your keyword density (how often your keyword appears on your webpage) of between 1%-3% is good; having 4% or higher is typically a negative factor;
• having your keyword appear 1-10 times on your page is a HUGE negative factor;
• having frames in your webpage is a positive ranking factor (most SEO “experts” will tell you to avoid frames);
• having the keyword in the middle of the title is a negative ranking factor;
• having the keyword in the middle of the “Keywords Meta” tag is negative;
• having a comma in the “Keywords Meta” tag is HUGELY negative (which again goes against the advice of the so-called experts);
• including Google Adsense ads is a negative ranking factor (which is strongly recommended by most online “gurus”);
• having the keyword in the middle of the “ALT” tag of graphics and images is a negative factor;
• etc.

This is just a small sampling of the Ranking Factors data that we incorporate into sites that rank well. In fact, there are 1,463 data points for only the on-page factors for Google. (And another 1,463 for MSN… and another 1,463 for Yahoo.)

Fortunately, you don’t need to worry about all these technical factors… You get the benefit of our expertise, in plain talk. We have simple, straightforward answers and solutions, which are directly related to value.
III. Incoming Links to Your Site (~40%)

The search engines use links to help them determine how to rank your website. At the risk of over-simplifying things, the greater the number of relevant and unique links that point to your site, the higher your website will rank in the search engines.

At least in this area, the “experts” are right in recommending that you get many links to your site.

Unfortunately, the strategies and tools most of them recommend, don’t work very well in the long term.

You see, they tell you to use mass-submission tools, but the Search Engines have discovered these tactics… and now use algorithms that detect and suppress their effectiveness.

However, I do use automation tools that are up to 1,875% more effective than most other tools which the so-called “gurus” promote… which don’t manipulate or “trick” the search engines in any way.

The great thing about the strategies and powerful tools that I personally use and recommend is that they perform double-duty… They help boost your search engine rankings, by increasing your relevant in-bound links — PLUS they also increase your incoming traffic from other websites, by enabling real people to follow those links to your site.

Thus, even if your site doesn’t rank highly in the Search Engines (yet), you can already start attracting highly-targeted website visitors from these in-bound links.

In fact, you could realistically have traffic coming to your website, often within a few short hours of applying the tools and strategies I implement for my dentist clients.

If you qualify, you can get a dental website that achieves guaranteed Top 10 rankings, at a cost that’s easily translated into value. And best of all, it doesn’t require any attention from you, so it won’t distract you from practicing your art.

- Tom N.

In a post last week, I mentioned some of the contradictory search-engine rankings information being promoted by so-called Internet “experts” as fact.

Elsewhere, I’ve also discussed how unscrupulous webmasters and website development companies prey on dentists’ lack of understanding about how online marketing works, to sell them dental websites that have virtually no chance of ever being profitable… and how you can protect yourself from these shameful sales tactics, by becoming wise to them.

Unfortunately, there are so many other devious ways that webmasters can use to hoodwink dentists into paying thousands of dollars for a basically useless dental website. Sure, these unprincipled website developers can perhaps make a few extra sales in the short term… but it inevitably comes back to destroy their reputations, as clients learn (the hard way) that their websites suck.

Today, I’ll expose another “scam” some dental website developers use, to trick dentists into believing that their websites could generate real-live dental traffic from the search engines…

Beware of This Deceptive Sales Tactic…Some dentists have already caught on to the fact that merely having their new dental websites submitted to the search engines won’t get them any traffic.

So some cunning dental webmasters have started to devise a new smart-sounding sales ploy: They’ll perform keyword research for you, and even guarantee Top 10 rankings for those keywords.

Sounds good, doesn’t it?!

But here’s the catch (actually, there are 2 catches)…

First, “keyword research” is essentially a fancy-sounding term for finding keywords that don’t have much competition from other websites… and are thus fairly easy to get Top 10 rankings for. Unfortunately, not many people search on them either… so while it may sound impressive to have a top ranking, it doesn’t in reality translate into all that much traffic.

Secondly, unless these are LOCAL search keywords, your traffic will be even further diluted by the fact that fewer than 1% of these website visitors will in fact be local to you. While keyword research may have at least some value for non-local, global websites, it’s pretty well useless for a local, dental website.

Now, if you point these facts out to these webmasters, they might then try to convince you to “monetize” the non-local traffic with ads to other websites. I strongly advice against this tactic…

• ads detract from your website, and typically lower your conversion rates (the percentage of website visitors that actually call your office for an appointment); and
• the most popular ad network, Google’s AdSense, is in fact a negative ranking factor… meaning, that placing these ads on your website, could make it even tougher for your site to get a top ranking.

Luckily, there is a better way…

The fact is, if you can get you website to rank well for your primary keywords (ie. {your city} dentist; etc.), then you’ll pretty well automatically also rank well for many, many local secondary keywords. So instead of investing lots of time researching and optimizing for dozens (or even hundreds) of secondary keywords, your website inevitably ranks well for them, without any additional effort or expense!

As an example to prove this, let’s look at one website that I created. While I won’t reveal my dental clients’ websites or rankings — for obvious competitive reasons — I don’t mind disclosing a small sampling of my non-dental-related sites…

For the site www.asiandiabetes.org, I optimized it for only 2 primary keywords: “asian diabetes” and “asian diabetes association”. I’ve already revealed the rankings in a previous post, but you can review them once again here (they’re about half-way down the page).

What I didn’t reveal at that time, was the fact that the website also ranks well for a ton of other secondary keywords, (without my having to do any additional work). Here are just a few of these keyword phrases, along with their rankings on Google, MSN and Yahoo, and the number of other competing websites for those keywords:

asian diabetes drugs Google: #1 (out of 1,750,000) MSN: #1 (out of 3,400,000) Yahoo: #1,#2 (out of 1,660,000)asian diabetes cure Google: #6,#7 (out of 1,790,000) MSN: #6,#7 (out of 1,650,000) Yahoo: #8,#9 (out of 946,000) asian diabetes epidemic Google: #5 (out of 467,000) MSN: #5 (out of 305,000) Yahoo: #5,#8 (out of 549,000) asian diabetes research Google: #1,#2 (out of 257,000) MSN: #5,#6 (out of 4,030,000) Yahoo: #4,#10 (out of 3,000,000) asian diabetes prevention Google: #2 (out of 199,000) MSN: #1 (out of 2,850,000) Yahoo: #8 (out of 1,610,000) asian diabetes rates Google: #1 (out of 198,000) MSN: #6,#7 (out of 1,650,000) Yahoo: #2,#10 (out of 2,420,000) asian diabetes project Google: #1 (out of 181,000) MSN: #9 (out of 2,500,000) Yahoo: #9 (out of 1,880,000) asian diabetes statistics Google: #2 (out of 144,000) MSN: #4 (out of 1,780,000) Yahoo: #8 (out of 1,150,000) asian diabetes facts Google: #6 (out of 93,700) MSN: #8 (out of 2,250,000) Yahoo: #17 (out of 817,000) asian herbal diabetes products Google: #3 (out of 81,200) MSN: #2,#3 (out of 688,000) Yahoo: #1,#4 (out of 444,000)

As you can see from the above example, it makes much more sense to get Top 10 rankings for your primary local search term(s) — and also get many of the secondary search terms as a bonus — instead of merely chasing after a few essentially useless, low-traffic search terms.

Plus, in an upcoming posting, I’ll also show you how you can get the local traffic from literally tens of thousands of non-local search engine keywords… all without any effort on your part.

Stay tuned! (You can make sure you get a brief email notification whenever I add a new posting here, simply by subscribing your email address in the form at the top-right of this page.)

- Tom N.

When it comes to getting Top 10 rankings on Google and the other search engines, there’s a great deal of contradictory information being spouted by the so-called “experts”…

Since not all of it can be correct, how do you separate the fact from the fiction?

One of the true SEO (Search Engine Optimization) experts is James Brausch; he has successfully ranked many websites in the Top 10, for extremely competitive search terms (well over 200 million competing websites).

Instead of simply following all the SEO lemmings, who blindly follow what the self-proclaimed “gurus” regurgitate… James created software that analyzed hundreds of different factors from over 305,000 top ranking websites… and then did statistical analysis on each of those factors.

From this statistical data he was able to “reverse engineer” — with a high degree of accuracy — what it takes to achieve Top 10 rankings on Google, Yahoo and MSN. This is the exact same data I use to achieve my Top 10 rankings.

He sold his statistical analysis data to a very limited number of clients… but has since pulled it off the market, so it’s no longer available.

When you compare high-competition keywords with a hundred million competing sites or more, to local search terms for dentists, you can see local keywords are pretty easy to rank in the Top 10 on Google (at least if you have this statistical data):

• “los angeles dentist” (546,000 competing sites)
• “new york dentist” (651,000 competing sites)
• “chicago dentist” (236,000 competing sites)
• “san diego dentist” (229,000 competing sites)
• etc.

I reveal a few of my Search Engine rankings here, many of which have well over a million competing websites. (However, I won’t be revealing current dental clients’ rankings and stats, for competitive reasons.)

- Tom N.

According to Thomas J. Larkin, DDS, (a dentist who has now become a webmaster), fewer than 20% of practicing dentists have a dental website for their practice.

“[It’s] probably less than 20%, and I don’t see that growing a lot. I think dentists are generally confused as to what the Web can do for them and the need for it… I think most people are disappointed because their strategy wasn’t thought out and very few people understand Internet marketing.”

In fact, of those 20% (or fewer) dentists who DO have a website, probably 99% of them don’t generate more than a handful of dental patients (if any at all). Even those sites that cost $20,000.

Fortunately, those dentists who can find a webmaster who DOES understand Internet marketing, this can be a huge opportunity to capitalize on the irreversible Internet growth.

The truth is, the formula for online dental success is very simple (although actually implementing it is NOT — which is why you need a proven webmaster):

	Top-Quality Dental Services
+	Persuasive Dental Website
+	Quality Local Dental Traffic
=	Online Dental Success!

Obviously, the first part of the equation — top-notch dental services — is entirely YOUR responsibility.

However, if you keep the other 2 parts of the equation in mind when searching for a dental webmaster — local dental traffic, and a dental website that can successfully convert that traffic into dental patients for you — then it helps to keep you from becoming confused by all the flashy technology and techno-babble most webmasters love to use to bedazzle (and bamboozle) you…

You don’t have to understand HTML, JAVA, or any of the other “geeky stuff” to get a successful, profitable dental website. Simply keep asking prospective webmasters the following 2 questions:

1. How will my prospective website generate targeted, local dental traffic?
2. How will it then get those dental prospects to call my office to make an appointment?

If they cannot answer those 2 questions in a way that makes sense to you, and provide PROOF… then DON’T HIRE THEM!

Because if you don’t heed this warning, I can virtually guarantee that your website won’t generate any new dental patients for you.

And the bottom line is, if your website can’t generate new patients for you, it’s completely worthless… no matter how much it originally cost.

- Tom N.

It’s one thing to generate online traffic. But you must also convert a significant percentage of those website visitors, into real-live, paying patients.

The truth is, many websites are so bad, they actually turn potential clients off! In fact, most of the flashy and slick dental websites fall into this category… and while they might look “pretty”… they actually are terrible at getting your site visitors to call for an appointment.

This is just as important as getting online prospects to find your website in the first place.

Dental prospects don’t care about flashy animation, spinning graphics, or streaming text. There are really only 2 reasons why prospects will visit a dentist’s website:

1. they’re looking for information about dentistry;
2. they’re looking for information about the dentist and the dental office.

And while both of these components are important, the second one is fundamentally essential, for getting prospects to make that all-important phone call to your office, and to book that initial appointment.

Online users are searching for more than just location information and your telephone number.

They’re looking for information about who you are, what you do and how good you are at it. It’s vitally important you know how to “communicate” effectively from within a website, if you want your website to generate the patients you’re looking for. Do it “right” and you’ll have people drive across the state to see you (just like Dr. Burch has experienced). Otherwise, you won’t even be able to attract people in your own town.

One of the great things about websites, is you can install tracking system to track exactly where your site visitors go… If you track this information properly (most websites don’t), you can then optimize your website to increase the likelihood that they’ll want to call to schedule an appointment.

- Tom N.

Virtually all dentists constantly need more prospects and leads. In essence, it’s the life-blood of your practice.

Most dentists currently use various offline traffic sources (Yellow Pages, flyers, seminars, etc.), with varying levels of success (or lack of success).

And you probably already recognize that there’s an irreversible move by your prospects into the online world. Yet you have no idea of how to tap into this vast online market.

Many dentists (and other business professionals) believe that getting their website ranked in the Top 10 of the major search engines is somehow “The Holy Grail” of online traffic.

Yes, while it IS true that getting Top 10 rankings (for the right keywords) can generate a ton of traffic… And while it’s ALSO true that I have successfully achieved Top 10 rankings for many, many competitive keywords…

Nevertheless… there are even MORE prospects who are actively looking for a dentist… yet they’re NOT searching in the search engines!

The truth is, even though my clients’ websites already have Top 10 rankings… this search engine traffic merely accounts for about 20%-35% of the TOTAL traffic.

In fact, you don’t want all your traffic coming only from the search engines: it’s far too risky to “put all your eggs in one basket”! This way, if one traffic strategy suddenly stops working… or if one becomes too competitive or expensive… or whatever the reason… then you still have plenty of other sources of traffic coming to your website.

No question… there are lots and lots of ways to generate a ton of online traffic.

Yes, I’ll discuss a few of them on this website. However, I keep most of them under wraps, exclusively for my dental clients.

- Tom N.

“Attract Thousands of High-Quality & Pre-Qualified Local Dental Leads”… 100% Guaranteed!

… so YOU can focus on the art of dentistry.

If you’re sick and tired of:

• wasting thousands of dollars on under-performing advertising;
• generating merely a handful of new clients from your Yellow Pages ad;
• getting no online traffic to your over-priced dental website;

…then this is probably the most important website on the entire Internet you’ll ever discover.

In this website, you’ll learn completely proven, leading-edge strategies that can:

• send you more better-quality, upper-income, pre-motivated, and openly receptive Dental Leads;
• slash your advertising costs by up to 65%;
• dramatically boost your professional credibility and expert status within your community, and among your health professional peers;
• minimize the time and effort (and money) you presently spend trying to drum up new clients for your practice;
• attract hundreds, even thousands of highly qualified, LOCAL leads… and if I don’t deliver, you don’t pay!

How Can I Make Such A Bold Claim?!

It’s simple, really. With the radical changes the Internet has brought about, “conventional wisdom” about what used to work becomes totally irrelevant…

If I had six hours to chop down a tree,
I would spend four hours sharpening my ax.
— Abraham Lincoln

If I had six hours to chop down a tree,
I would get a chain-saw…
And do the job in ten minutes!
— Tom Nimz

Abe Lincoln’s words of wisdom — while highly relevant at the time — no longer apply today (at least not in the literal sense). Technology (in this case, the motorized chain-saw) totally revolutionized an entire way of doing things.

In much the same way, the Internet has radically transformed the “conventional wisdom” of how businesses generate new clients. And while virtually all dentists — even the ones who already have websites — are busy “sharpening their axes”… I’m employing this new technology effectively… and getting geometrically better results.

“Success isn’t always about working harder…
But working smarter!”

This website will show you how to work much smarter in your dental practice, not harder. If you haven’t already done so, be sure to sign up for email notifications (at top-right section of this webpage), whenever new articles are posted here.

- Tom N.

After numerous requests, I’ve finally decided to accept new clients again.

After helping local businesses build successful online presences for years… and more recently, creating dozens of top-ranking websites for chiropractors… I’m now accepting a very limited number of dentist clients, and will focus on dental web site development.

However, I won’t offer merely your typical dental web site design… but what sets this apart from other dental marketing webmasters is that I’ll also be helping my dentist clients generate a boatload of local traffic to their web sites.

The unfortunate fact is, 99% of dental web sites generate virtually no traffic… and no dental clients.

So dentists end up paying $5,000 to $10,000 (even up to $20,000) for a fancy website… yet because they can’t generate local dental traffic, their websites just sit there collecting “cyber-dust”.

Here are a few preliminary details about these dental web sites…

1. I will only accept one dental client per city or local region, since I won’t have my clients competing directly against each other. I’m far more focused on ensuring my clients’ websites are profitable, rather than on getting as many clients as possible. Besides, there are more than enough potential clients in different cities out there, to keep me busy for years
   .
2. I’m only interested in building web sites for dental clients who practice in large urban areas, where we can attract large enough volumes of local dental prospects, to ensure these websites will be highly profitable very quickly. (I’ll list those cities in another post.) Service professionals (like dentists, lawyers, chiropractors, etc.) provide high-margin and high-profit services; for instance, in the dental field, the average new patient needs about $1000 worth in treatment… And of course, the lifetime value of a dental patient is several times that amount. The net result, when all is factored in, is an extremely high Return On Investment.
3. For those dentists who already have websites — or even those who don’t want one — I will offer local dental traffic, at least 50% less expensive than Google AdWords. However, my clients will get precedence for this local traffic. (More details to follow in another post.)

I’ll be providing much more detailed information soon.

I’m now building guaranteed profitable websites for dentists… with leading-edge strategies for generating serious, pre-qualified local dental leads… including:

• guaranteed Top 10 Google rankings for local search terms,
• Yellow Pages ads that generate 300% more clients,
• powerful Web 2.0 traffic strategies,
• dozens of other proprietary online traffic strategies.

On this website, I’ll also be helping dentists better understand the Internet, without all the hype, misinformation, and techno-jargon. (To receive email notifications whenever I add new articles or posts here, simply subscribe your email address, near the top right of this webpage.)

In an upcoming post, I’ll profile a dentist who generated over $180,000 in one year, exclusively from his website.

Anyways, welcome to the Premier Internet Dental Marketing Website online. Be sure to return frequently, as I’ll be posting often.

- Tom N.

Comment posted by Steve
at 12/5/2007 3:00:24 PM

I am looking forward to reading more information on this topic. Thanks!