Converting Dental Traffic Into Patients
It’s one thing to generate online traffic. But you must also convert a significant percentage of those website visitors, into real-live, paying patients.
The truth is, many websites are so bad, they actually turn potential clients off! In fact, most of the flashy and slick dental websites fall into this category… and while they might look “pretty”… they actually are terrible at getting your site visitors to call for an appointment.
This is just as important as getting online prospects to find your website in the first place.
Dental prospects don’t care about flashy animation, spinning graphics, or streaming text. There are really only 2 reasons why prospects will visit a dentist’s website:
- they’re looking for information about dentistry;
- they’re looking for information about the dentist and the dental office.
And while both of these components are important, the second one is fundamentally essential, for getting prospects to make that all-important phone call to your office, and to book that initial appointment.
Online users are searching for more than just location information and your telephone number.
They’re looking for information about who you are, what you do and how good you are at it. It’s vitally important you know how to “communicate” effectively from within a website, if you want your website to generate the patients you’re looking for. Do it “right” and you’ll have people drive across the state to see you (just like Dr. Burch has experienced). Otherwise, you won’t even be able to attract people in your own town.
One of the great things about websites, is you can install tracking system to track exactly where your site visitors go… If you track this information properly (most websites don’t), you can then optimize your website to increase the likelihood that they’ll want to call to schedule an appointment.
- Tom N.
