Dental Website Mistakes
Are You Making These With Your Dental Website? |
“Over 99% of Dental Sites Fail — Because They’re Not Built on a Firm Foundation”
Thousands of dentists have bought into the hype of “instant” and “effortless” Internet riches — without having a clue about what it truly takes to create a profitable online presence.
Just like the foolish man who built his house on the sand, they’ve built their dental websites on the treacherous quick-sands of empty promises, false assumptions and wishful thinking.
They’ve spent thousands of dollars to get a dental website built; and somehow think they now have an online business.
Yet then they’re surprised when their pipe-dream of Internet riches comes crashing down like that house built on the sand… and their flashy website gets no visitors, and generates no profits.
Everything they’ve invested into their dental website — time, money, energy, creativity, credibility — has been wasted.
It’s no wonder so many intelligent, hard-working dentists are convinced the Internet doesn’t “work” for their business.
Nonetheless, in this day and age, it’s something you’ve just got to have — it doesn’t matter how much of a technophobe you are. Your prospects and customers simply expect you to have a website.
The #1 Dental Website Mistake
The primary reason why most dental websites fail — by a long mile — is not having a clear, workable and proven plan or blueprint for the site.
And that blueprint requires three absolutely critical components:
- a product or service which people want;
- lots of targetted traffic to their site;
- persuasive salescopy which converts that traffic into buyers.
Without this foundation, even the “best” website will be a total flop. (Just like the house built on the sand.)
You need ALL THREE of these components in place, before your website can become successful and profitable.
Yet this foundational blueprint is completely ignored by those who are trying to convince you to shell out thousands of dollars for your website.
Why You’re Being Lied To…
Quite frankly, it’s not really your fault that your website’s a failure: After all, you’ve unwittingly relied on “experts” to advise you, and to help build your site.
Problem is, these technology “gurus” might know how to build fancy (and expensive!) websites — but they are utterly incompetent when it comes to generating online profits for their clients. Their abysmal track records are proof enough.
In reality, their primary focus is to…
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