Is Your Dental Website Worthless?

According to Thomas J. Larkin, DDS, (a dentist who has now become a webmaster), fewer than 20% of practicing dentists have a dental website for their practice.

“[It’s] probably less than 20%, and I don’t see that growing a lot. I think dentists are generally confused as to what the Web can do for them and the need for it… I think most people are disappointed because their strategy wasn’t thought out and very few people understand Internet marketing.”

In fact, of those 20% (or fewer) dentists who DO have a website, probably 99% of them don’t generate more than a handful of dental patients (if any at all). Even those sites that cost $20,000.

Fortunately, those dentists who can find a webmaster who DOES understand Internet marketing, this can be a huge opportunity to capitalize on the irreversible Internet growth.

The truth is, the formula for online dental success is very simple (although actually implementing it is NOT — which is why you need a proven webmaster):

	Top-Quality Dental Services
+	Persuasive Dental Website
+	Quality Local Dental Traffic
=	Online Dental Success!

Obviously, the first part of the equation — top-notch dental services — is entirely YOUR responsibility.

However, if you keep the other 2 parts of the equation in mind when searching for a dental webmaster — local dental traffic, and a dental website that can successfully convert that traffic into dental patients for you — then it helps to keep you from becoming confused by all the flashy technology and techno-babble most webmasters love to use to bedazzle (and bamboozle) you…

You don’t have to understand HTML, JAVA, or any of the other “geeky stuff” to get a successful, profitable dental website. Simply keep asking prospective webmasters the following 2 questions:

1. How will my prospective website generate targeted, local dental traffic?
2. How will it then get those dental prospects to call my office to make an appointment?

If they cannot answer those 2 questions in a way that makes sense to you, and provide PROOF… then DON’T HIRE THEM!

Because if you don’t heed this warning, I can virtually guarantee that your website won’t generate any new dental patients for you.

And the bottom line is, if your website can’t generate new patients for you, it’s completely worthless… no matter how much it originally cost.

- Tom N.