Online Dental Traffic

Virtually all dentists constantly need more prospects and leads. In essence, it’s the life-blood of your practice.

Most dentists currently use various offline traffic sources (Yellow Pages, flyers, seminars, etc.), with varying levels of success (or lack of success).

And you probably already recognize that there’s an irreversible move by your prospects into the online world. Yet you have no idea of how to tap into this vast online market.

Many dentists (and other business professionals) believe that getting their website ranked in the Top 10 of the major search engines is somehow “The Holy Grail” of online traffic.

Yes, while it IS true that getting Top 10 rankings (for the right keywords) can generate a ton of traffic… And while it’s ALSO true that I have successfully achieved Top 10 rankings for many, many competitive keywords…

Nevertheless… there are even MORE prospects who are actively looking for a dentist… yet they’re NOT searching in the search engines!

The truth is, even though my clients’ websites already have Top 10 rankings… this search engine traffic merely accounts for about 20%-35% of the TOTAL traffic.

In fact, you don’t want all your traffic coming only from the search engines: it’s far too risky to “put all your eggs in one basket”! This way, if one traffic strategy suddenly stops working… or if one becomes too competitive or expensive… or whatever the reason… then you still have plenty of other sources of traffic coming to your website.

No question… there are lots and lots of ways to generate a ton of online traffic.

Yes, I’ll discuss a few of them on this website. However, I keep most of them under wraps, exclusively for my dental clients.

- Tom N.