Search Engine Ranking Factors

In a previous post, I talked a bit about so-called Internet “experts” who try to get you to believe that they’ll be able to generate Top 10 rankings in the search engines for you.

The question is… how can you know that what they’re claiming about SEO is in fact true? Is it because they happen to show you “proof” of a site that ranks in the Top 10 of the major search engines? How can you know how many sites they’ve created, which DON’T rank in the Top 10?

The fact is, what many of these SEO “experts” won’t openly admit, is that fewer than 10% of the websites and webpages they create actually rank in the Top 10 of the search engines. They simply “throw” enough websites “against the wall” and hope that a few of them will actually “stick”.

In stark contrast, since I’ve started using the SEO strategies I reveal here, nearly 100% of the websites I’ve created for the search engines rank in the Top 10. (That does NOT mean that all websites I create have Top 10 rankings… many of my websites aren’t designed for the search engines, but have other purposes, such as sales, customer support, etc.)

What would you prefer? Strategies that have a 30% (or less) success rate, or a near 100% success rate? Do you have the time to gamble whether your website will indeed rank in the Top 10?

The way I’ve achieved that 100% success rate is by applying to my websites the data-sets from the Statistical Analysis of over 305,000 search engine results. From that massive analysis, you can obtain a very high degree of accuracy of which factors affect the Top 10 SE rankings.

Based on that comprehensive and scientific data, there are three primary factors to Search Engine Optimization (SEO) which have been proven scientifically to have the greatest impact on a website’s search engine rankings:
I. Your Domain and URLs (~20%)

Obviously, you need to get a website domain BEFORE you even publish your website. Get this wrong, and you handicap yourself (by up to 20%) right from the start.

Here’s a summary of a few Statistical Analysis factors, as they relate to your domain and URL:

• dashes (-) in the domain is a MAJOR negative ranking factor;
• .com domain extensions are a positive factor for Google (but negative for MSN);
• long URLs (longer than 25 characters) are negative;
• including your keyword in the domain is highly positive (ie. www.keywordtips.com);
• having “htm” or “html” webpages is a negative factor;
• etc.

In short, if you create a webpage that maximizes as many of the positive URL Ranking Factors as possible, and eliminates the negative ones, you’ll significantly boost your chances to rank in the Top 10.
II. On-Page Optimization (~40%)

People use the Internet to find information. The search engines ALSO want information — information that they calculate will be relevant to those who are searching for it. (In SEO terminology, this information is usually called “content”.)

Here are some of the on-page ranking factors:

• having your keyword density (how often your keyword appears on your webpage) of between 1%-3% is good; having 4% or higher is typically a negative factor;
• having your keyword appear 1-10 times on your page is a HUGE negative factor;
• having frames in your webpage is a positive ranking factor (most SEO “experts” will tell you to avoid frames);
• having the keyword in the middle of the title is a negative ranking factor;
• having the keyword in the middle of the “Keywords Meta” tag is negative;
• having a comma in the “Keywords Meta” tag is HUGELY negative (which again goes against the advice of the so-called experts);
• including Google Adsense ads is a negative ranking factor (which is strongly recommended by most online “gurus”);
• having the keyword in the middle of the “ALT” tag of graphics and images is a negative factor;
• etc.

This is just a small sampling of the Ranking Factors data that we incorporate into sites that rank well. In fact, there are 1,463 data points for only the on-page factors for Google. (And another 1,463 for MSN… and another 1,463 for Yahoo.)

Fortunately, you don’t need to worry about all these technical factors… You get the benefit of our expertise, in plain talk. We have simple, straightforward answers and solutions, which are directly related to value.
III. Incoming Links to Your Site (~40%)

The search engines use links to help them determine how to rank your website. At the risk of over-simplifying things, the greater the number of relevant and unique links that point to your site, the higher your website will rank in the search engines.

At least in this area, the “experts” are right in recommending that you get many links to your site.

Unfortunately, the strategies and tools most of them recommend, don’t work very well in the long term.

You see, they tell you to use mass-submission tools, but the Search Engines have discovered these tactics… and now use algorithms that detect and suppress their effectiveness.

However, I do use automation tools that are up to 1,875% more effective than most other tools which the so-called “gurus” promote… which don’t manipulate or “trick” the search engines in any way.

The great thing about the strategies and powerful tools that I personally use and recommend is that they perform double-duty… They help boost your search engine rankings, by increasing your relevant in-bound links — PLUS they also increase your incoming traffic from other websites, by enabling real people to follow those links to your site.

Thus, even if your site doesn’t rank highly in the Search Engines (yet), you can already start attracting highly-targeted website visitors from these in-bound links.

In fact, you could realistically have traffic coming to your website, often within a few short hours of applying the tools and strategies I implement for my dentist clients.

If you qualify, you can get a dental website that achieves guaranteed Top 10 rankings, at a cost that’s easily translated into value. And best of all, it doesn’t require any attention from you, so it won’t distract you from practicing your art.

- Tom N.